Hi, I’m Arpy.

I’m an LA-based Human Factors researcher interested in the gap between how products and systems are designed to be used, and how people actually use them in the real world.

My name means sunshine in Armenian, a fitting reminder to bring curiosity, warmth, and a little light to the way I work with people.

CASE STUDIES

ARIADNE LABS GENERATIVE
RESEARCH

Bridging gaps and enhancing the chronic care management experience for patients via a qualitative research study

SPELLABLE USABILITY EVALUATION

Improving spelling confidence for adult learners through usability testing and iterative design of the Spellable lessons experience

HUMAN FACTORS EVALUATION

Designing for Working Memory Under Pressure

Human factors evaluation of the ZOLL AED 3 Defibrillator, examining how its interface supports working memory, manages cognitive load, and accommodates predictable emotional responses during emergency situation.

Pre-attentive Parallel Processing in Interface Design

Human factors evaluation analysis focused on high-information-density screens where users must quickly identify navigation structures and relevant content

Hold the dialectic: You can prioritize your user and your business

MY APPROACH

Humans are curious and notoriously unpredictable.

I approach research by questioning assumptions, looking for the unexpected, and understanding the context behind what people do, not just what they say. My background in Human Factors in Information Design helps me look beyond individual interactions to uncover the broader patterns shaping an experience.

I use those insights to help teams make practical decisions that account for both the users and the organization.

If you’re reading this, the user journey worked!

Want to co-create the next one?